Backlinking Doesn't Work

This will be a short post, and hopefully useful. I just finished reading a report by Chris Munch.  It was informative and made a lot of sense. This year, I committing to building out my online business.  I'm committing to giving up my regular job and working exclusively on the internet.

The learning curve is high and one of the things I'm learning about is backlinking and its importance to getting good rankings on the search engines.  In 2011 there were big changes that effected a lot of internet marketers.  Sites that were on top of the search engines, disappeared over night.

Things changed!

And things will continue to change.  What is effective now with backlinks will probably not continue to be effective, so as an internet marketer you have to stay ahead of the curve.  If you only have one strategy for developing your sites, your in trouble.

Link exchange used to be a popular way to get rankings. But once the search engines caught on, then it could hurt your site.  The more people use the same strategy the quicker it will stop working. 

Over and over, I've read that content is king. And Google agrees,
“The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. Before making
any single decision, you should ask yourself the question: Is this going to be beneficial for my page's visitors?"

When building your site consider how you're building your backlinks.  Do it in a natural way.  Take your time and build thoughtfully.

Your content should be useful and on topic.  If you use a technique like exchanging links, make sure it makes sense for your site.  The links you have pointing back to your site should be relevant. Search engines, Google, looks at relevance. 

Remember that it's about the value you add to your visitor, client, etc.  that counts.  More value = more profit.

That's a good thing.

Stephen